This is the first weekly update I've written — and I'm writing it on the same day I launched two things at once. Not intentional timing, it just worked out that way.
Launching the New Portfolio
This portfolio didn't launch in one shot. It went through more than twenty updates to the UI and content before it felt ready. The design changed, the content structure changed, the way projects were presented changed — and every time I thought it was "done," I'd come back to it from a different angle.
What I finally settled on wasn't perfection, but the feeling that what I was looking at actually represented me: a designer who builds, not just displays.
The most notable changes in this version:
- Restructured the projects section to highlight case studies
- Improved the reading experience on mobile
- Added the Learn section (where you're reading this now)
- Cleaned up content and removed everything that didn't add real value
KetaCV — A Fresh Start for an Old Project
KetaCV started as a social media page in 2022 — a CV writing and design service. Four years of working with clients, understanding their needs, and seeing where they struggle to present themselves on paper.
In 2026, I decided KetaCV needed a proper website — not just a landing page, but a real starting point for a bigger project built on everything I've learned over the years. The site today is the first step in that direction.
Notes from This Week
- A launch doesn't end when you publish — it ends when a stranger uses it and comes back
- Four years of client work is worth more than any formal user research
- Writing this update itself clarified things I couldn't see while doing the work
Next Week
Following up on the first reactions to the site, and adding a second case study to the portfolio.